×
4 247
Fashion Jobs
DR. MARTENS
Assistant Digital & Social Marketing Manager Apac
Permanent · HONG KONG
HUGO BOSS UK LTD.
Warehouse Operations Manager
Permanent · LONDON
HUGO BOSS UK LTD.
Learning & Development Partner (Corporate)
Permanent · LONDON
HUGO BOSS UK LTD.
Project Coordinator
Permanent · LONDON
GANT
Brand Consultant - Part Time - Gant John Lewis Cribbs
Permanent · PATCHWAY
L'OREAL GROUP
Business Category Manager
Permanent · London
L'OREAL GROUP
Lancôme Deputy Business Manager, 1.0, John Lewis, Oxford Street (Ftc)
Permanent · London
L'OREAL GROUP
Senior Visual Merchandising Manager - l'Oreal Paris - Cpd
Permanent · London
L'OREAL GROUP
Advocacy Brand Manager - Cpd
Permanent · London
L'OREAL GROUP
Warehouse Team Leader - am / pm
Permanent · Manchester
L'OREAL GROUP
Corporate Finance Director (Contract)
Permanent · London
L'OREAL GROUP
Senior Brand Manager – Ldb
Permanent · London
TK MAXX
Loss Prevention Officer (Door Marshall) - Ayr - Full-Time/Permanent
Permanent · Ayr
HOMESENSE
Loss Prevention Officer - Full Time 37.5 Hours - Homesense Watford
Permanent · Grand Londres
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Graduate Manager in Training, Ashford Designer Outlet
Permanent · Ashford
STELLA MCCARTNEY
Junior Art Director
Permanent · LONDON
MULBERRY
Global vm Manager
Permanent · LONDON
SELFRIDGES
Pat Mcgrath Business Manager
Permanent · MANCHESTER
JIGSAW
Financial Controller
Permanent · LONDON
NEW LOOK
CRM Executive
Permanent ·
PRIMARK
Project Manager
Permanent · READING
SUPERDRY
Accounts Payable Assistant
Permanent · CHELTENHAM
Published
Jul 27, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

JD Sports launches 24hr music/entertainment platform

Published
Jul 27, 2018

JD Sports has added a a new multi-stream music entertainment platform, called JD-X, to its in-store offer and to its mobile app.


The JD-X platform at JD Sports is all about mixing retail with entertainment


The company is working with multichannel in-store and digital production company Immedia on the 24-hour service which is clearly seen as a key development for the retailer. It was officially launched at with a VIP party, with an exclusive live performance by Anne-Marie.

It’s part of “a larger programme of added benefits designed to enhance the experience of JD consumers.” These include unlimited next day delivery, priority access to exclusive events, early product launch access and other “money-can’t-buy experiences.”

JD-X is being rolled out now to all JD UK stores and with Immedia providing language-specific channels on a global basis, there are plans for the platform to be available in other European countries too. Ireland, France, Belgium, Spain, Portugal, Germany, Italy, Netherlands, Sweden, Denmark and Finland are all on the hitlist.

So what do consumers actually get with JD-X? A main Live channel featuring DJs, guest artists and other “exclusive and relevant content”, plus “20 other bespoke streams with specific playlists to cover genres and trends.”

The JD-X Live channel focuses on “the biggest tracks popular with the JD audience.” Core artists include Drake, Ramz, Mabel, Stormzy, Anne-Marie, Calvin Harris, J Hus, Dua Lipa, Post Malone and Kendrick Lamar.
 
The genres and activities on the 21 channels include UK Reppin’, featuring tracks from the stars of the UK Grime and RnB scenes. And there are other playlists to listen to when in the gym or out running. 

JD-X also provides content relevant to consumer interests including sport, clubs, gaming, gigs, relaxation, and TV. There are videos too, such as the latest content from JD, including celebrity exclusives and features on new products, all available to view inside the app.

Immedia CEO Bruno Brookes said: “Live entertainment channels offer an incredible way for brands, facing the dual threat of declining advertising response rates and the increase in ad blocking technologies, to establish unique connections with consumers that deliver excellent experience and business results.”

Copyright © 2023 FashionNetwork.com All rights reserved.