×
1 332
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - Boots, Newcastle - 18 Hours - Part-Time, Permanent
Permanent · Newcastle upon Tyne
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Kingston - 30 Hours / 4 Days - Full-Time, Permanent
Permanent · Kingston upon Thames
ESTÉE LAUDER
Clinique - Consultant - Boots, Fosse Park- 7.5 Hours - Part Time, Permanent
Permanent · Leicester
MICHAEL KORS
Sales Supervisor, Multrees Walk
Permanent · EDINBURGH
VASHI
Talent Acquisition Partner
Permanent · LONDON
LEVI'S
Senior Trade Compliance Analyst
Permanent · Northampton
FOOT LOCKER
Geo Marketing Manager United Kingdom
Permanent · London
VANS
Account Coordinator - French Speaking - Vans
Permanent · NOTTINGHAM
ESTÉE LAUDER
Tom Ford - Business Manager - Selfridges, Birmingham - 37.5 Hours - Full Time, Permanent
Permanent · Birmingham
ESTÉE LAUDER
Marketing Executive, Tom Ford Beauty, Kilian, Darphin And le Labo - Travel Retail Emea (Based London)
Permanent · London
ESTÉE LAUDER
Corporate Account Executive, Lagardere, Dfs, Inflight And Aquatic - Travel Retail Emea (Based London)
Permanent · London
ALEXANDER MCQUEEN
Collection Coordinator Assistant
Permanent · LONDON
ESTÉE LAUDER
Clinique - Consultant - Boots, Oxford - 24 Hours - Part Time, Permanent
Permanent · Oxford
ESTÉE LAUDER
Clinique - Consultant - Boots, Sedley Place London - 37.5 Hours - Full Time, Permanent
Permanent · London
PAUL SMITH
Office Administrator
Permanent · NOTTINGHAM
FRASERS GROUP
Trainee Commercial Manager
Permanent · SHIREBROOK
FOREO
Key Account Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Edinburgh - 26 Hours - Part Time, Permanent
Permanent · Edinburgh
BEARA BEARA
Marketing Executive (Taiwanese)
Permanent · LONDON
BRANDLAB 360 - HULA
Hula by Barbara Hulanicki – Wholesale Sales Manager
Permanent · LONDON
HOMEGOODS
Loss Prevention Detective
Permanent · Countryside
TK MAXX
10933-Loss Prevention Officer Sth Ruislip
Permanent · Ruislip
By
Reuters
Published
Jul 16, 2008
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

JC Penney celebrates latest brand launch in style

By
Reuters
Published
Jul 16, 2008

By Nicole Maestri

NEW YORK (Reuters) - Consumer spending may have slowed and U.S. retail sales are struggling, but the environment has not dampened J.C. Penney Co Inc's efforts to celebrate its latest brand launch in style.

On Tuesday night, the mid-priced department store operator threw a party to introduce Fabulosity, the new fashion sportswear line designed by former runway model Kimora Lee Simmons that will be sold exclusively at Penney for the back-to-school shopping season.

The event, held at a club in Manhattan's trendy Meatpacking district, featured pounding music, free drinks, a rotating disco ball and an appearance by Simmons, as she introduced her new clothing line with a fashion show.

"I really demand that all my divas look fabulous," Simmons told the crowd, but added that shoppers should not have to spend their last dime to look that way.

Fabulosity is one of six new brands Penney is introducing for the back-to-school season -- the largest number it has launched at one go for the start of a new school year.

Back-to-school season marks Penney's second-largest sales season behind Christmas. Penney's sales and profits have been battered this year as middle-income shoppers rein in spending, but the retailer has refused to pull back on plans to introduce new and exclusive brands as it tries to gain market share.

While consumers may be looking to stretch their dollars in the tough climate, Ken Hicks, Penney's president, told Reuters at the event that the retailer has not stepped up its promotions.

"We're not increasing that," he said.

Instead, Penney has increased its advertising and marketing efforts, targeting teenagers in particular, he said.

For instance, this weekend, the retailer is starting its in-theater campaign, in which back-to-school advertising spots will be shown in U.S. movie theaters just before the trailers.

While mall traffic has been falling this year as consumers shop closer to home, Hicks said he is confident teenagers and their moms will head to the mall, where many of its stores are based, to do their back-to-school shopping.

"At appointment times like back to school, the customer is coming to the mall," he said, because it eliminates the need to drive from store to store to finish their shopping.

"The price of gas to go to five different stores is very expensive."

Hicks said he also expects online shopping to play a key role in back-to-school sales, and free shipping offers are crucial to shoppers scouring the web for deals.

The six new brands Penney is launching for the new school season include the denim-inspired Decree brand for girls, the hip-hop feel of Fabulosity and the more preppy American Living for young men.

Hicks said the new brands are catching on with shoppers. "We're already seeing some selling," he added.

© Thomson Reuters 2022 All rights reserved.