×
3 430
Fashion Jobs
MULBERRY
Digital Stock & Warehouse Coordinator
Permanent · SHEPTON MALLET
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · NORTH LYNN INDUSTRIAL ESTATE
SHISEIDO
Shiseido Account Manager - h Beauty Milton Keynes (37.5 Hours)
Permanent · Milton Keynes
FRASERS GROUP
Warehouse Supervisor - Night Shift
Permanent · SHIREBROOK
HUGO BOSS UK LTD.
Womenswear Sales Manager
Permanent ·
HUGO BOSS UK LTD.
Finance Manager (Maternity Contract)
Permanent ·
COACH
Brand & Media Manager
Permanent · London
REISS
Brand & Comms - Marketing Manager
Permanent · LONDON
HEAD OFFICE
Digital Product Manager – Identity And Account
Permanent · LONDON
HEAD OFFICE
Senior Marketing Planning Manager – John Lewis Financial Services
Permanent · LONDON
HEAD OFFICE
Buyer, Waitrose & Partners (Level 7)
Permanent · BRACKNELL
JOHN LEWIS
Loss Prevention Partner
Permanent · DARTFORD
HEAD OFFICE
Buyer, Waitrose & Partners (Level 5)
Permanent · BRACKNELL
SELFRIDGES
Product Manager
Permanent · LONDON
NEW LOOK
Sales Manager
Permanent · METROCENTRE
FRASERS GROUP
HR Business Partner
Permanent · SHIREBROOK
EVERLAST GYMS
General Assistant - Everlast Fitness (Maternity Cover)
Permanent · ROYTON
PHV
Marketing Executive, UK, Ireland & Nordics (Tommy Hilfiger)
Permanent · London
JIGSAW
Warehouse Operative
Permanent · SWINDON
TJX EUROPE
Loss Prevention Graduate Programme (2023)
Permanent · Grand Londres
ZARA
Visual Merchandising Manager (Kidswear) - Zara - Kingston
Permanent · KINGSTON UPON THAMES
SELFRIDGES
Loss Prevention Inventory Analyst
Permanent · LONDON
Ads
Published
Feb 13, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Jason Wu is leaving Hugo Boss

Published
Feb 13, 2018

Jason Wu will stage his last collection for Hugo Boss on Tuesday evening, as the designer quits the German apparel giant after five years at the design helm.


Photo: JasonWu.com


The move had been widely expected, as the industry had been flooded with rumors that the two sides were no longer thinking on parallel lines. The German brand has not named a successor, nor indicated when one might be announced.
 
Wu had been hired as artistic director of women’s wear in June 2013 by then-CEO of Hugo Boss, Claus-Dietrich Lahrs, but after that executive was fired by the company in May 2016, Wu was never quite at ease.

Already back in November 2016, Boss suddenly quit the NYC runways, ending some offshoot lines and refocusing on its core product, menswear. Even more startling, the company’s new CEO Mark Langer told investors said the company planned to “abandon the luxury market and go back to its roots of selling premium men’s clothing.” Womenswear accounts for roughly one tenth of Hugo Boss business.
 
“It’s public knowledge that about a year and a half ago there was a management change at Hugo Boss,” Wu told Women’s Wear Daily.
 
 “I’ve stayed on to help the brand with the transition of its next stage. It’s going on to the next generation and iteration of Hugo Boss,” added the 35-year-old, Taiwanese-born Canadian designer.
 
No one could fault Wu’s efforts for Boss, commuting every month from New York to Boss’ historic headquarters in Metzingen, the remote South German town with a population of just 22,000.  He also staged impressive shows in landmark skyscrapers, including elements of Bauhaus in early shows, and winning many positive reviews. He also cleverly revamped the brand’s image, hiring top fashion photographers like Inez & Vinoodh to shoot hipster models like Edie Campbell and Anna Ewers. Above all, he made the marque relevant in women’s fashion.
 
However, with Langer seemingly determined to reverse most of Lahrs’ strategy, it always seemed a matter of time before Wu separated from Germany’s largest fashion brand. Langer has, just about, edged back Boss to growth, posting a 3% increase in sales in the third quarter of 2017 to 711 million euros. Not exactly Gucci-like.
 
And so, this Tuesday evening Wu will take his final bow in Cedar Lake, a show-space in the Chelsea art gallery district. Finishing a five-year run, which in the current era of designer churn, will be seen as not such a bad inning.

Copyright © 2023 FashionNetwork.com All rights reserved.