Jack Wills to open at London Designer Outlet
London Designer Outlet, the only outlet centre in London, will host British fashion brand Jack Wills' first-ever London outlet store, which is set to open on April 29 and sell both menswear and womenswear.
London Designer Outlet is located in Wembley Park, northwest London, and its stores has discounts of up to 70%. It's currently posting trading figures of +21% (like-for-like sales), with footfall still swelling by +15% two and a half years after opening and giving a rolling annual total of 6.5 million.
Jack Wills, which was founded in 1999, is the latest fashion and lifestyle brand to open at the centre and follows Superdry, Nike, Adidas, The North Face, Oakley, Kurt Geiger and GAP.
Speaking of the new arrival, Sue Shepherd, LDO centre manager commented: “We are delighted to welcome Jack Wills to LDO, which continues to go from strength to strength. Jack Wills is yet another vote of confidence in the centre and enhances our strong branded line-up. We’re confident that our guests will enjoy having this popular British brand as part of the experience LDO provides.”
Jack Wills recently agreed on an improved funding package with HSBC and will now open up to ten new stores in the UK and Asia this year. The retailer has enjoyed strong trading momentum since August last year, when CEO Peter Williams returned to the company.
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