Jacamo launches on Asos as digital transformation continues
British fashion group N Brown has secured a partnership that will help its boost its digital credentials and reach a younger audience.
The group has teamed up with leading e-tailer Asos to start selling its menswear brand Jacamo on the popular millennial platform. The launch underlines Jacamo’s new brand positioning as a size specialist retailer that caters for any man in any occasion, and compliments its digital-first strategy.
The offering will initially comprise a capsule collection of around 25 items available in sizes from large to 5XL with many lines in both regular and longer lengths.
“This is a really exciting opportunity for the Jacamo brand, especially as we continue to drive our digital-first strategy,” said Martin Roberts, head of buying.
“With ten years of trading under our belt, we have expertise and an established place in the market when it comes to being a specialist fit fashion retailer. We’re confident the Jacamo collection will resonate well with Asos’s customer base.”
The decision to launch on Asos, alongside popular menswear brands including Weekday, Abercrombie & Fitch and Carhartt, will also likely boost Jacamo's sales, which grew at a slower pace than other N Brown power brands JD Williams and Simply Be in the third quarter.
While JD Williams and Simply Be both achieved double digit revenue growth in the 18 weeks to 31 December, Jacamo grew mid-single digit. This followed a similar performance in the first half of the year, when JD Williams and Simply Be increased product revenue by 11% and 6.2% respectively, while Jacamo grew by just 3.3%.
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