Isabel Marant negotiates the sale of her brand with Montefiore Investment

French designer Isabel Marant has reportedly started exclusive negotiations with investment fund Montefiore Investment in an effort to hand over complete control of her ready-to-wear brand (valued at over 300 million euros), according to a report in the French newspaper Les Echos.

According to the report, the designer should maintain 49% capital share of her "casual chic" clothing brand released back in the Nineties.

It's been some time, however, since the designer has gone to look for a financial partner. Marant had been in discussions with Eurazeo during the second quarter in 2015. But the talks didn't eventuate to anything.

Reportedly, Montefiore won't be the only one involved in operations. But, it's something that is undoubtedly being negotiated!

The injection of Montetiore's capital funding will allow the brand to accelerate development, while its current turnover is estimated at 150 million euros, of which 80% is recorded overseas, reported the newspaper.

The brand's collaboration with Swedish fast fashion giant H&M in 2013 allowed the Isabel Marant name to become known globally.

Montefiore Investment, though its name does not imply, is a French private equity company. The firm doesn't yet hold any financial interest in the apparel sector, but recently invested in the specialist airline ticket platform MisterFly.

It also has capital funds in the event sales website Vente-Privée .

Jean-Paul Leroy (with AFP)