Intu sees digital boost, website delivers £9m in online sales
Intu’s affiliate website, which features nearly 500 brands, delivered online sales for retailers of £9 million in 2017, confirming the company’s continued investment in digital technology and innovation.
Intu, which manages and owns some of the UK’s most popular shopping destinations including Intu Metrocentre in Gateshead, Intu Merry Hill in the West Midlands and Intu Trafford Centre in Manchester, launched Intu.co.uk as a transactional, fashion-focused platform in 2013.
It said in its latest financial report this week that the “premium content publisher and shopping platform’ saw sales increase by 50% in 2017 compared to the previous year.
‘Shop Insider’, the premium content section of the site, saw traffic up nearly 200% to 1.5 million visits, driving a 50% increase in the number of visits to the shopping pages.
“This highlights the power of quality content to drive both physical and digital sales, as shoppers continue to be ever more considered in their purchases, researching heavily online before planned visits,” commented CEO David Fischel in the annual review.
Last year, the site launched an image recognition tool to help customers find products more easily.
Intu.co.uk has been ranked in the top 10 of affiliate websites, and features some 500 retailers including John Lewis, Marks & Spencer, Topshop, River Island, LK Bennett and French Connection.
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