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May 10, 2016
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Intu announces new tenants for intu Potteries

May 10, 2016

Intu Potteries, the British shopping centre owned by management company intu, has announced that a New Look Men shop will open at the centre, marking the retailer's third menswear store with intu.

Photo: intu

New Look Men already has stores at intu's Merry Hill and Trafford centres. The new Potteries store marks New Look's seventh menswear store opening, and will be located on the Middle Mall next to River Island and Topshop. It will be joined by another new signing, kids' stationery brand Smiggle, which is also opening on the Middle Mall.

Intu Potteries is currently expanding its retail offer after launching a £20m leisure and dining scheme. Within the first six weeks of the relaunch, the centre had seen a 28% increase in footfall.

“Our national presence means we’re well placed to help retailers flourish across the UK. The addition of two new great new brands; New Look Men, which is still a relatively new concept and Smiggle, which is continuing its UK roll out plan, demonstrates our leading market position and proactive approach to asset management,” said Colin Flinn, regional director of intu.

“Our unrivalled understanding of the UK customer means we create compelling retail and leisure destinations that attract customers from further, for longer and that, ultimately, retailers want to be a part of.”

Roger Wightman, New Look’s chief creative officer, said: “Menswear is a major area of growth for us and we’ve really developed our range so it’s now far more fashion forward, and we’re really excited to bring it to customers all across the UK, including Stoke-on-Trent.”

New Look just announced that it is opening a menswear store at the Bluewater shopping centre, as it continues to focus on expanding in the menswear market.

This autumn, H&M is also opening a new store at intu Potteries.

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