Oct 2, 2015
Interparfums and Montblanc to extend their partnership
Oct 2, 2015
Interparfums, the maker and distributor of licensed perfume, and luxury group Montblanc have announced the extension of their partnership until the end of 2025.
According to a joint press release, "both companies have decided, before the end of their current license agreement, to extend their partnership for 5 more years, that is until 2025. [...] A new 10-year license agreement will start on January 1st, 2016, without significant alteration of the license's conditions."
This new contract "will increase our long-term visibility, in particular with the expected development of a new offer for feminine perfume", added Philippe Benacin, CEO of Interparfums.
In 2010, the two companies had signed a 10-year worldwide license agreement for the design, manufacturing and distribution of perfume and related products under the Montblanc brand. This partnership has proved to be a genuine success for the two partners, as Montblanc's perfume sales rose fourfold over the past 4 years, and now exceed 80 million euros.
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