Inglot Cosmetics & Lovisa choose Intu Eldon Square for new stores
Two expanding international brands, Polish makeup brand Inglot Cosmetics and accessories retailer Lovisa, are increasing their UK store count with new locations at Intu Eldon Square.
For Inglot, the new store will be its first shopping centre outlet outside London. The brand has just four stores in the UK and the new location will help it reach a new audience in the north east at one of the country’s biggest city centre shopping destinations.
Meanwhile, Australia’s Lovisa has 12 other UK stores, and the new opening is part of a rapid expansion strategy. The accessories retailer has recently opened at the newly-launched Intu Lakeside and at Intu Chapefield.
Kate Grant, regional managing director at Intu, said: “We’re supporting Lovisa and Inglot’s ambitious UK expansion strategies with prime retail space at one of the country’s biggest and busiest city centre shopping destinations. This will give them the opportunity to attract shoppers from Newcastle and across the north east for the first time.”
Inglot director Jane Swarbrigg added: “We are delighted to be expanding our UK offering into the north of England and intu Eldon Square's dynamic city-centre location with sparkling nightlife and thriving student population makes it the perfect way to introduce our brand to the area.”
Intu Eldon Square is home to renowned department stores, designer brands and popular high street favourites, including Kiko Milaon, Debenhams, Fenwick and L’Occitane. The centre has an annual footfall of 35 million.
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