Oct 10, 2016
Inditex to bring Uterqüe to Poland and Ukraine
Oct 10, 2016
Following a rebranding exercise, Inditex is set to expand the footprint of youngest brand, Uterqüe, with new store openings in Spain, Mexico, Poland and Ukraine.
The brand, created in 2008 as an accessories outlet, has become a fashion staple with its range of premium-quality textile and leather clothing inspired by the latest trends.
In 2012, Uterqüe had 92 stores in 18 countries, generating annual revenue of 74 million euros. This accounted for 1% of the group’s total revenue, which amounted to more than 7 billion euros in the year.
In 2013, the Spanish group decided to rebrand Uterqüe and close some 20 stores.
Uterqüe has now 71 outlets worldwide. Although most stores are located in Spain (34), the group operates stores in Mexico (10), Russia (9), Portugal (5), Saudi Arabia (3), UAE (2), Kuwait (2), Qatar (2) and one each in Andorra, Jordan, Lebanon and Morocco.
Inditex plans to launch further Uterqüe stores in Grenada, Spain and Mexico, as well as open its first stores in Poland and Ukraine, according to the latest financial results statement.
Additionally, the label’s online platform is now available in 30 countries, having rolled out in 14 new markets this year. These include Bulgaria, Croatia, Slovakia, Slovenia, Estonia, Finland, Hungary, Italy, Latvia, Lithuania, Malta, Poland, the Czech Republic and Romania.
This year, the world’s largest textile group also introduced a new store concept for Uterqüe, inspired by contemporary art and the Mid-Century movement of the 1950s. The new image made its debut at the newest store in Braga, Portugal, last month. The Mid-Century movement's hallmark minimalism also left its stamp on the new Uterqüe logo, which now features a font characterised by more refined and organic lines.
Art will also influence the brand’s collections and social activities calendar. According to Inditex, Uterqüe will now support exhibitions, collaborate with sector experts and showcase new artists' talent.
“This strategy will be palpable from Uterqüe's shop windows to its store interiors and, naturally, its collections, which will live and breathe art,” said the company.
In the first half of 2016, Uterqüe’s sales were up 9% year-on-year to 36 million euros, delivering the best performance after Zara and Zara Home, which grew by 13% and 10% respectively.
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