×
1 988
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - Halifax, Harveys - 15 Hours - Part-Time, Permanent
Permanent · Halifax
ESTÉE LAUDER
Aveda - Account Manager - House of Fraser-White City, London - 30 Hours - Full Time, Permanent
Permanent · London
FOREO
E-Key Account Manager
Permanent · London
FOREO
Marketing Manager
Permanent · London
VF INTERNATIONAL
Warehouse Trainer And Instructor
Permanent · COALVILLE
OUTSIDE THE BOX RECRUITMENT
Account Manager Kidswear
Permanent · LONDON
THE KOOPLES
Regional Manager London
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Digital Marketing And e Commerce Manager
Permanent · LONDON
ESTÉE LAUDER
Estee Lauder - Consumer Campaign Email Marketing Executive
Permanent · London
VF INTERNATIONAL
Warehouse Area Manager
Permanent · COALVILLE
NEW BALANCE
Marketing Director, Emea
Permanent · Warrington
EASTPAK
Credit Controller - French Speaking - Eastpak
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - German Speaking - The North Face
Permanent · CALVERTON
CONFIDENTIAL
Regional Manager London
Permanent · LONDON
ESTÉE LAUDER
la Mer - Business Manager - John Lewis, Cribbs Causeway - 37.5 Hours - Full Time, Permanent
Permanent · Bristol
VF INTERNATIONAL
dc Inventory Control Supervisor
Permanent · COALVILLE
ESTÉE LAUDER
Clinique - Consultant - Boots, Enniskillen - 10 Hours - Part Time, Permanent
Permanent · Enniskillen
SHISEIDO
Account Manager Bareminerals - House of Fraser, Cheltenham
Permanent · Cheltenham
ESTÉE LAUDER
Clinique - Consultant - Browns, Beverley - 12 Hours - Part-Time, Permanent
Permanent · Beverley
ESTÉE LAUDER
Clinique - Consultant - Boots, Metro Gateshead - 16 Hours - Part Time, Permanent
Permanent · Gateshead
ESTÉE LAUDER
Clinique - Consultant - Boots, Derby - 10 Hours - Part-Time - Permanent
Permanent · Derby
ALTRA
Sales Representative
Permanent · LONDON
Advertisements
By
Reuters
Published
Aug 13, 2014
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Inditex challenges Primark and H&M in Russia with Lefties stores

By
Reuters
Published
Aug 13, 2014

MADRID (Reuters) - Inditex, owner of global fashion chain Zara, has taken its revamped low-cost brand Lefties to Russia in its latest move to take on competition from budget brands Primark and H&M.

Inditex has been working hard to transform Lefties from a chain of stores selling Zara's last-season clothes to a label in its own right, giving it its own collection, a new image and new stores to tap demand for low-cost clothes.

A spokeswoman told Reuters Inditex had opened two stores in shopping malls in the outskirts of Moscow and a third one in the suburbs in St Petersburg, all on Aug.1.

The Spanish company does not generally communicate to investors or media its strategy about the brand or store openings. Inditex still gives no separate breakdown of Lefties results, instead including them in Zara's.

The spokeswoman declined to say whether Inditex was concerned about sanctions between the EU and Russia, where the company sells its other eight labels at more than 400 stores.

A Lefties store in Spain

Some European companies have postponed further investment in Russia as a precaution after U.S. and E.U. sanctions imposed over Russia's actions in Ukraine prompted a Russian ban on European food.

Until this month, Lefties, which had more than 100 stores at the end of March, was only present in its home country Spain and neighbouring country Portugal.

Analysts say the store's transformation to compete with Primark and H&M made it a good brand to take abroad.

Inditex's other eight labels ranging from teen brand Bershka through to upmarket accessories label Uterque have done well in fashion-conscious Russia. At the end of April Inditex had 74 Bershka stores in the country and 70 of its casual label Pull&Bear.

The firm also plans to launch an online shop for Lefties later this month, according to a report in Spanish news agency Europa Press on Monday which said it would unveil the website on August 22 as part of its bid to grow sales at the label.

Lefties already has a web page showcasing its collection but it is not possible for customers to order garments from it.

A spokeswoman for Inditex declined to confirm or deny the report.
(Editing by Julien Toyer and Sophie Walker)

© Thomson Reuters 2021 All rights reserved.