Icebreaker is building strong foundations to support its continuing growth. The New Zealand label, specialised in clothes made of merino wool, has just announced that Rob Fyfe has been appointed to its board of directors. Since 2005 he has been CEO of airline Air New Zealand. At Icebreaker, he will support Jeremy Moon, founder and CEO of the label, who started out in underwear before branching out into sports and fashion apparel.

Rob Fyfe and Jeremy Moon

Rob Fyfe’s appointment will take effect on 1st July, two weeks before the Outdoor trade fair in Friedrichshafen. Established in 1994, Icebreaker achieved a turnover of 100 million dollars in the financial year 2010/2011.