Hugo Boss opens new UK sportswear concept store in Essex
German fashion brand Hugo Boss has chosen Realm's Freeport Braintree designer shopping outlet in Essex, UK, as the location for its new sportswear concept store.
The store will sell the Boss Green, Boss Orange and Hugo brands, and measure 270 sqm. The collections will be showcased in bespoke modular units, and the concept store will sell Boss' accessories as well as menswear when it opens in September.
Christine Grace, Leasing Director, said: “We are delighted to welcome Hugo Boss into the Realm portfolio. Their presence will further strengthen the appeal of Freeport Braintree to our visitors." Other brands at Braintree include Hollister, Barbour, Molton Brown, and Lacoste.
Hugo Boss just launched its "Your Suit, Your Way" campaign starring American cliff diver David Colturi.
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