Howlin' styles a capsule collection for Opening Ceremony
Howlin', who announced last April a relocation - in part at least - of its manufacturing operations in Belgium, treats itself for the autumn to a collaboration with Opening Ceremony, a boost to its ambitions of global success.
From the month of September, the renowned concept store retailer - at home in New York, Los Angeles, London and Tokyo - will welcome this capsule collection consisting of about ten Howlin' classics (sweaters, scarves and hats), all remixed for the occasion.
For Antwerp-born Jan and Patrick Olyslager, this collaboration confirms their choice of development strategy: relying on craftsmanship skills and premium-quality materials, rather than investing blindly in the latest trends.
The capsule collection's timeless pieces will be available at Opening Ceremony New York, Opening Ceremony Los Angeles, at the OC's shop-in-shop at New York's Ace Hotel as well as on the department store's e-shop, selling at prices from € 65 to € 178.
Besides, the Antwerp knitwear brand, which became famous through sweaters and accessories made of the finest Shetland wool, is also present in other department stores the world over, chiefly at Liberty (London), 10 Corso Como (Milan, Shanghai), Steven Alan (New York) and United Arrows (Japan).
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