House of Holland taps Charlie XCX for new eyewear campaign

By

Cajsa Lykke Carlson

Published
Feb 3, 2016

British singer Charlie XCX is almost as known for her style as for her music and now she's found another fashion match - British designer Henry Holland.

Charlie XCX stars in House of Holland's Spring/Summer 16 campaign for its eyewear line, which features the kind of irreverent details the label is known for, like pops of colour and futuristic flat lenses. The label said that with her "raven hair and crimson pout," Charlie XCX embodies the collection's bold, fun-loving attitude.

Charlie XCX says of the collection: "They're cool and sexy and badass all at once. Plus they can make you look good even if you've been partying the whole night before. A fashion necessity in my opinion."

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The line features ten new handcrafted styles, including the classic 1950's silhouette Edith and the Maverick, a modern aviator adapted from cult movie "Fear & Loathing in Las Vegas." Henry Holland described it as his favourite collection yet, and it is available in selected boutiques, department stores and independent stores now.

Charlie XCX also recently teamed up with British e-tailer Boohoo.com, with which she will launch three collections over 18 months. Henry Holland is also branching out, and will launch his first interior collection in May 2016 together with Habitat, the interior design store.