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Published
Jan 30, 2018
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House of Fraser announces new buying director

Published
Jan 30, 2018

House of Fraser has hired Simon Pickering for the newly expanded role of Buying and Merchandising Director, overseeing the department store’s apparel and accessories collections.


House of Fraser


Pickering has over 25 years’ experience in the retail industry, having held a variety of director roles at leading British and international brands including Fat Face, Arcadia Group, Debenhams and Gap.

He was most recently Chief Digital Officer at luxury clothing brand Reiss.

House of Fraser said Pickering will join the company on 12 of February, taking over responsibility for the buying and merchandising functions for apparel and accessories across House of Fraser’s house brands, own bought and concessions. He will also be responsible for product quality. 

“I am extremely pleased to welcome Simon to the House of Fraser team,” said Maria Hollins, Executive Director of Product and Trading. “He has a wealth of experience in the retail and digital space, which will be invaluable as we continue to transform our business at pace. Simon joins at a very exciting time for our business and we look forward to working with him.”

Pickering will report directly to Maria Hollins.

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