×
6 518
Fashion Jobs
HOLLISTER CO. STORES
Hollister CO. - Graduate Manager in Training, George Street
Permanent · Edinburgh
HOLLISTER CO. STORES
Hollister CO. - Graduate Manager in Training, Braehead
Permanent · Renfrew
JOHN LEWIS
Section Manager Warehouse
Permanent · WEYBRIDGE
HARRODS
Concessions HR Manager
Permanent · LONDON
HARRODS
Stock Operative
Permanent · LONDON
HARRODS
Restaurant General Manager
Permanent · LONDON
HARRODS
CRM Executive Customer Data
Permanent · LONDON
OYSHO
New Store Opening - Oysho White City - General Manager
Permanent · LONDON
HARRODS
Uniformed Security Officer
Permanent · LONDON
HARVEY NICHOLS HEAD OFFICE
Ecommerce Director
Permanent · LONDON
NEXT
Sales Coordinator - Galashiels
Permanent · HUDDERSFIELD
SPORTS DIRECT
Loss Prevention Supervisor
Permanent · LEICESTER
SPORTS DIRECT FITNESS
Assistant General Manager - Everlast Fitness
Permanent · BURY ST EDMUNDS
SPORTS DIRECT FITNESS
General Assistant - Everlast Gyms
Permanent · BURY ST EDMUNDS
SPORTS DIRECT FITNESS
General Manager - Everlast Fitness
Permanent · RUGBY
EVERLAST GYMS
General Manager - Everlast Fitness
Permanent · STOKE-ON-TRENT
AESOP
Retail Consultant | Full-Time | Aesop st James Quarter, Edinburgh, Scotland
Permanent · London
HEAD OFFICE
Merchandise Planner – Food & Grocery Merchandising
Permanent · BRACKNELL
HEAD OFFICE
Digital Product Manager
Permanent · LONDON
NEXT
Delivery Coordinator - Llandudno
Permanent · LLANDUDNO
NEW LOOK
Sales Manager
Permanent · STRETFORD
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · NETHERFIELD
Ads
Published
May 8, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

House of Fraser acquires Issa as part of own-brand upgrade strategy

Published
May 8, 2017

UK department stores retail giant House of Fraser said Monday that it has acquired London-based premium fashion brand Issa for an undisclosed sum. The acquisition underpins its strategy “to invest in improving the quality and designs of the most popular house brands.” A company spokesperson told Fashion Network this means Issa will now only be available as a House of Fraser label.
 

Issa London - Spring-Summer2016 - Womenswear - Londres - © PixelFormula



The company, which unveiled its strategy update in March this year, completely reviewed its house brand portfolio, concentrating on improving the quality and designs of a more focused group of labels. And it said at the time that there would be news of a new brand coming soon.

Now we know what that news is, The first new Issa range will be available both in-store and online from the coming autumn/winter season.
The retailer said “the brand will provide a destination for premium, glamorous and quality clothing designed specifically for event dressing.”

The move comes as UK department stores are facing increasingly tough conditions and are competing heavily to grow in the fashion space, as well as moving into more dynamic, high-margin areas such as beauty and ‘experiences’.

Rival Debenhams recently unveiled its own strategy reboot while John Lewis has been pouring resources into its own fashion offer with new house brands such as the denim lifestyle label And/Or and initiatives like launching Boden in-store for the brand’s first physical store presence.  
 
The House of Fraser Issa range is launching with 50 options including key styles made with archive Issa prints, such as the Mia wrap dress and Darcy pleat detail dress. Marabou jackets, jumpsuits and a range of clutch and shoulder bags will also be included in the collection. For clothing, prices will range from £79 to £199, accessories range from £25 to £79.

The Issa brand was originally launched in 2003 by Brazilian-born, London-based designer Daniella Helayel. In its early stages, the label focused on creating silk jersey dresses at high-end prices. The brand garnered several celebrity supporters, including Kylie Minogue and Elizabeth Hurley, as it grew, and received global attention when Kate Middleton wore the Sapphire London dress to announce her engagement to Prince William in 2010.

Copyright © 2022 FashionNetwork.com All rights reserved.