Hoka One One collaborates with Outdoor Voices on footwear collection
today Apr 25, 2018
Deckers Brands-owned performance footwear label Hoka One One and Austin, Texas-based active lifestyle brand Outdoor Voices have announced the launch of a collaborative unisex capsule featuring Hoka’s popular Clifton 4 running shoe.
The lightweight model, which features foam cushioning and open engineered mesh construction, will be available in three colorways designed to complement Outdoor Voices’ new running collection: pale blush and mist green for women, and midnight navy for both women and men.
“We are thrilled to partner with Outdoor Voices to introduce a special edition Clifton 4 collection that will tie together performance-based and active lifestyle brands,” said Hoka One One VP of Product Gretchen Weimar in a release. “The Hoka and Outdoor Voices collection reflects the growing popularity of versatile footwear that blends athletic performance with everyday lifestyle.”
“Running is a key part of my daily routine”, added Outdoor Voices Founder and CEO Tyler Haney. “Hoka makes my favorite shoe to run in, and it’s been exciting to work together to bring our first collaboration to life — and to give our customers their first opportunity to wear head-to-toe OV.”
Headquartered in Goleta, California, Hoka One One is the fastest growing premium running shoe brand in the world and is best known for it lightweight, well cushioned footwear.
Outdoor Voices aims to make “technical apparel for recreation”, taking a humorous, lighthearted approach to exercise which the brand claims should not be defined by performance and competition.
The Hoka One One x Outdoor Voices special-edition Clifton 4 will launch on the two brands’ e-commerce sites as well as in Outdoor Voices stores on April 25, and will retail for $140.
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