Hervé Léger sacks UK executive Couderc

By

Cajsa Lykke Carlson

Published
Aug 20, 2015

The managing director of Hervé Léger's London-based licensee MJH Fashion, Patrick Couderc, has been let go from the company after his comments to The Mail on Sunday, UK newspapers report.

In an interview with the newspaper on August 15, Couderc said too many women with the "wrong" shape are now wearing Hervé Léger. He said ‘voluptuous’ women and those with ‘very prominent hips and a very flat chest’ shouldn't wear the brand.

Couderc also stated that ‘committed lesbians’ would never want to wear such tight clothes anyway because they preferred to be ‘butch and leisurely’.

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Hervé Léger quickly disassociated itself from Couderc with a statement, saying: "The Herve Leger by Max Azria brand and its parent company, BCBGMAXAZRIA Group, are shocked and appalled by Patrick Couderc's comments made in The Mail on Sunday. BCBGMAXAZRIA Group is working in concert with MJH Fashion, to investigate and establish appropriate next steps. The statements made by Mr. Couderc are not a reflection of Herve Leger by Max Azria or MJH Fashion ideals or sentiments. The Herve Leger by Max Azria brand celebrates sensuality, glamour and femininity without discrimination."

The company confirmed to Vogue UK that Couderc is no longer associated with it.