Hema opens fifth UK Store
It's takeoff for Dutch discount chain Hema's fifth UK store, which opened at Stansted airport on November 23. It will target the over 22 mn passengers traveling through Stansted every year.
This is Hema's first airport store and it will sell last minute essentials and treats, including baby, homeware, beauty and travel accessories. It marks the next step in the retailer's expansion plan, and joins Hema's close to 700 stores across seven countries.
Tjeerd Jegen, CEO of Hema, said: “Stansted’s departure lounge is undergoing a multi-million pound transformation and HEMA is excited to be one of the leading brands set to make this airport a real shopping destination. Our store has been curated with the traveller in mind, offering tailored collections aimed at this particular market. Our philosophy is to make life easier and more fun, and where better to do this than a busy international travel hub.”
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