×
2 480
Fashion Jobs
VIVIENNE WESTWOOD
E-Commerce Studio Operations Manager
Permanent ·
STELLA MCCARTNEY
Art Director
Permanent · LONDON
HEAD OFFICE
Cyber Security Lead – Incident Response
Permanent · BRACKNELL
JOHN LEWIS
Team Manager, Operations
Permanent · LONDON
MAJE
Assistant Area Manager - London
Permanent · LONDRES
PRETTYLITTLETHING
Cyber Security Analyst
Permanent · MANCHESTER
PRETTYLITTLETHING
Buyer
Permanent · MANCHESTER
AESOP
Retail Consultant | Fixed-Term | Part-Time | Brighton
Permanent · Brighton
PRETTYLITTLETHING
Senior Affiliate Marketing Executive
Permanent · MANCHESTER
BOOHOO
Ecommerce Trading Executive
Permanent · MANCHESTER
ESTEE LAUDER
Clinique - Consultant - Brown Thomas, Dublin - 15 Hours - Part-Time, Permanent
Permanent · Dublin
SHISEIDO
Nars Account Manager - Harvey Nichols London (37.5 Hours)
Permanent · London
ESTEE LAUDER
Clinique - Consultant - m&s Newcastle - 15 Hours - Part Time, Permanent
Permanent · Newcastle upon Tyne
ESTEE LAUDER
jo Malone London - Marketing And Consumer Engagement Director
Permanent · London
AESOP
Retail Consultant | Part-Time, Permanent | Aesop Selfridges Exchange Square, Manchester
Permanent · Central
BOOHOO
Print Sales Account Manager
Permanent · MANCHESTER
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
Mac Cosmetics - Business Manager - Mac Stratford2, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
HARRODS
Brand Manager
Permanent · LAKESIDE
HARRODS
Uniformed Security Officer
Permanent · LONDON
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
ESTEE LAUDER
Bobbi Brown, la Mer And Darphin - CRM & Insights Assistant
Permanent · London
Published
Jul 25, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Heineken and Kappa USA team up on sporty #Heineken100 capsule

Published
Jul 25, 2018

International brewer Heineken has chosen Italian sportswear brand Kappa as its partner for the latest World Cup-themed edition of the company’s #Heineken100 program, resulting in a six-piece soccer-focused capsule.


Pieces in the #Heineken100 x Kappa capsule - Photo: Heineken

 
The collection marks the ninth year of the program, which produces limited-edition co-branded products that are distributed to “the 100 most influential beer drinkers of the world”.
 
The capsule includes a white polyester tracksuit, a short-sleeved jersey and matching soccer short set, and a mesh and nylon duffle bag. The collection also features a long-sleeved green “Friends & Family” jersey which is not available for purchase.

All pieces are co-branded with the Kappa “Omini” logo and the limited-edition #Heineken100 Football Federation patch.
 
“The #Heineken100 program continues the brand's tradition of creating luxury products that our consumers love – helping Heineken stay relevant amongst the most influential groups in culture,” stated Felix Palau, senior VP of marketing for Heineken USA, in a release. “The partnership with Kappa is a natural fit and we couldn't be more excited about it as the brand shares our passion for soccer and sphere of cultural influence.”
 
“We're thrilled to partner with Heineken on this year's #Heineken100 program to bring our consumers a stylish, luxury collection that is simultaneously trending and timeless,” added Dre Hayes, co-founder of Kappa USA’s partner company The Foundation.
 
For the second time since the program started, the latest #Heineken100 collection will be available for purchase by consumers over the age of 21 through a pop-up at New York’s Stadium Goods on Thursday, July 26.
 
Prior to Kappa, the last #Heineken100 collaboration was with Japanese streetwear brand A Bathing Ape (BAPE) and previous program partners include Tumi, Garrett Leight and Parabellum.
 
A second #Heineken100 collaboration with an as yet undisclosed apparel boutique is slated for release this fall.
 
Prices for pieces in the Kappa x #Heineken100 capsule range from $75 for a duffle bag to $200 for a tracksuit.

Copyright © 2022 FashionNetwork.com All rights reserved.