Halston launches online flagship

By

Bruno Joly

Published
Oct 15, 2013

New York-based label – whose founder cut his teeth at Bergdorf Goodman before launching the brand in the sixties – has just opened its online store. The launch is in partnership with Branded Online, who developed the site and who will take care of back-office and logistics.

Though payment is in dollars, the site delivers to 80 countries across the world. The e-commerce launch follows the rollout of the first Halston Heritage retail stores earlier this year, which saw its first store open on Madison Avenue in New York. The brand aims to open 20 stores across the world by the end of the year.