The fast fashion retailer features models Joan Smalls, Natasha Poly, Doutzen Kroes and Adriana Lima in its summer 2015 campaign.

Ahead of the campaign's official launch on April 30, H&M has revealed a first image, showing the four models wearing boho attire and strolling on the beach.

The clothes include lightweight sundresses, long flowing skirts and tropical prints. Monochrome looks and a variety of bikinis will also feature, according to the brand.

A TV ad will feature the exclusive single "Sun in Shining" by the Swedish duo Axwell /\ Ingrosso.