Sep 12, 2016
Gwyneth Paltrow launches debut fashion collection
Sep 12, 2016
Gwyneth Paltrow has unveiled the first looks from her debut fashion collection, which goes on sale Monday.
The award-winning actress-turned-entrepreneur has teamed up with "a small team of designers" on her first clothing line, launched under the umbrella of her Goop lifestyle business under the sub-brand 'Goop Label'. She is focused on providing luxurious pieces at an accessible price point, inspired by some of her own favorite wardrobe pieces.
"I wanted to create product that is incredibly high quality and delivered at a great value -- I think there's a huge white space in the market for luxurious ready-to-wear at a direct-to-consumer price," explains Paltrow in a statement. To this end, her pieces will be fabricated in Italy, in the same factories as luxury brands such as Azzedine Alaia, Proenza Schouler, Vetements and Dries Van Noten
The brand will release a limited edition of up to five "elevated basics" on a monthly basis, with pieces timed to that season. According to Goop Label, we can expect elegant, tailored designs and cozy, approachable pieces for every day, covering everything "from "the perfect blazer to a wonderfully louche sweater."
The September Edit, which launches Monday on Goop.com, features a tweed Pattner Peak Lapel Blazer with epaulet shoulders for $695, inspired by one of the star's old jackets. "I had a jacket years ago that I loved, that had a tie around the waist," she says. "I'd wear it tied when I wanted a more feminine silhouette, or without when I needed something straight and kind of boxy." It comes with a matching Eliza Wide Leg Culotte for $325, chosen for the 'back-to-school' vibe of September." For this particular version, I was very inspired by English schoolboy grey flannel suits -- but with a feminine spin," Paltrow explains.
An Elise Chambray Button Down shirt ($195) offers a relaxed alternative to the white blouse Paltrow could have offered with the suit, with a vintage wash and cropped sleeves keeping the look quirky. The final piece in the edit is the Classic G. Tote ($285), a simple white cotton tote with leather detailing. Paltrow's inspiration for this one was born out of personal experience perhaps more than any of the other pieces: "As a busy working mom, tote bags are my life."
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