Gwen Stefani fronts Westfield’s Christmas campaign
Shopping centre owner and operator Westfield has unveiled this year’s Christmas campaign fronted by American singer, fashion designer and actress Gwen Stefani.
Captured by photographer Jamie Nelson, who has previously collaborated with Vogue, Elle, Harper’s Bazaar and L’Officiel, the campaign celebrates the spirit of the festive season and highlights Westfield shopping centres as the go-to destination for Christmas presents.
As the face of the 2017 Christmas campaign, Gwen Stefani plays around a large scale Nut Cracker against a traditional Christmas red back drop as she wears a black patent leather trench coat from Warehouse and Mango earrings.
She also appears in a festive short to the soundtrack of her version of ‘Santa Baby’ from her latest album You Make It Feel like Christmas.
She said: “London is an amazing city all year round but there’s something magical about London during the festive season. The holidays are one of my favourite times of year and I am happy to be in London during the festive season, to share with you my new Holiday album, You Make It Feel Like Christmas.”
Myf Ryan, Westfield UK & Europe’s Chief Marketing Officer added: “Last year we had over 13 million shoppers across both Westfield centres over the festive period and we want to continue to provide unique festive experiences that visitors enjoy and love. With it being such a magical time of year, Gwen is a perfect ambassador for our campaign, highlighting how fun and exciting the festive season is.”
Westfield has two shopping centres in London’s Stratford City and White City. The malls are home to hundreds of retailers, which will participate in a full programme of food, style and Christmas festivities as part of Westfield’s 2017 holiday events.
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