Guess to open flagship store in Liverpool One this spring

By

Barbara Santamaria

Published
Jan 23, 2017

Liverpool One enjoyed a successful 2016 welcoming more than 20 new brands into its scheme, and the momentum continues this year as it announces plans to open a 5,000 sq ft flagship store for Guess this spring.

The store on Paradise Street will be the brand’s first in the North West, and one of only a handful in the UK to stock the complete Guess collection, including its denim offer for men and women, the Guess Kids and Marciano ranges, plus footwear and accessories.

Liverpool One’s Paradise Street now features a strong collection of young urban brands after opening regional flagships for international retailers, including Jack Wolfskin, Smiggle and Urban Decay. The shopping centre will also receive a further boost when JD Sports opens an upsized store on Paradise Street, unveiling a massive 40,000 sq ft regional flagship.

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"Liverpool ONE has a reputation for being very fashion forward and at the heart of a city that has a unique sense of style, both of which made it an obvious choice for a Guess flagship,” said CEO Victor Herrero, adding that the brand is pleased by its performance in the UK and that further stores could be opening in key strategic locations.

The news follows a very successful 2016 for the mall, with footfall reaching 29 million, 4% ahead of the UK, and sales growing by 8% compared to 2015.  More than 20 brands opened there last year, including new regional flagships for Victoria's Secret's and Apple on South John Street, as well as Rolex, Lindt and Cosy Club on Paradise Street. 

In total, Liverpool One’s offer includes some 170 UK and international retailers such as Michael Kors, Zara, John Lewis, Beauty Bazaar Harvey Nichols, Ted Baker and Reiss.