×
2 745
Fashion Jobs
JOHN LEWIS
General Operative – Warehouse
Permanent · DARWEN
HARRODS
Brand Manager
Permanent · LONDON
STRADIVARIUS
New Opening - Stradivarius Liverpool - General Manager
Permanent · LIVERPOOL
BOOHOO GROUP
Warehouse Operative - 3 on 3 Off - 06:00 - 18:00
Permanent · CRICK
SELFRIDGES
Events Coordinator Ftc
Permanent · BIRMINGHAM
DOROTHY PERKINS
Ecommerce Executive
Permanent · LONDON
VF INTERNATIONAL
Lead Warehouse Project Manager
Permanent · COALVILLE
JOHN LEWIS
Team Manager – Operations
Permanent · LEEDS
BEGG X CO
Sales Supervisor And Associate
Permanent · LONDON
BOOHOO GROUP
Warehouse Team Manager - pm Shift
Permanent · WELLINGBOROUGH
JOHN LEWIS
Section Manager Warehouse
Permanent · WEYBRIDGE
HARRODS
Supply Planning Assistant Manager
Permanent · THATCHAM
BOOHOO GROUP
Senior Operations Manager
Permanent · BURNLEY
MULBERRY
Commercial Finance Analyst
Permanent · LONDON
SELFRIDGES
Assistant Events Manager (Exchange Square)
Permanent · MANCHESTER
VF INTERNATIONAL
Lead Warehouse Project Manager
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Operations Manager
Permanent · COALVILLE
ESTEE LAUDER
le Labo - Fragrance Specialist - le Labo, Edinburgh - 40 Hrs/Week - Full Time, Permanent
Permanent · Édimbourg
HEAD OFFICE
Buyer, Apple
Permanent · LONDON
HEAD OFFICE
Buyer – Nursery & Baby
Permanent · LONDON
HARRODS
Buyers Clerk - Furniture And Bed & Bath
Permanent · LONDON
HARRODS
Senior Buyers Clerk - Fine Watches & Jewellery, Homeware & Furniture
Permanent · LONDON
Published
May 21, 2013
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Galeries Lafayette Haussmann unveils new lingerie and swimwear section

Published
May 21, 2013

Following construction work, the new lingerie and swimwear department concocted by the Galeries Lafayette Haussmann is showing its new skin. This 3,500 square meters space on the fourth floor - the latest phase in the department store's renovation - is now finally open to the public since May 6. It has become a temple of lingerie and swimwear, from seasonal models to year-round. The department's approach has been completely revamped to create a promenade through the brands, as if the shopper were walking through a (very) extravagant Parisian apartment.

The new Galeries Lafayette lingerie department (photo: Galeries Lafayette)


More similar to how ready-to-wear is usually organized, the new space makes the lingerie more playful and welcoming. It uses color zones (soft pink, purple or red) depending on the brand positioning, ranging from very accessible brands such as Galeries Lafayette's own in-house label Premieres or Etam and Oysho to the very upscale like Agent Provocateur, Eres and Maison Lejaby Couture.

The new makeover combines mischief and elements of historical Paris and was created with designer Stella Cadente. And to celebrate, Galeries Lafayette Haussmann is throwing a party. Through publicity posters and in its store windows, the store is already beckoning customers to the fourth floor. "It has been a success this first week," said Geraldine Mazin, head of purchasing for lingerie, swimwear and footwear. "We are surprised to see a new group of visitors, many more men and tourists who meander into the space and have fun there," she explained.

The Wacoal corner takes advantage of the outdoor light now shining into the new Galeries Lafayette lingerie department (photo: Wacoal)


But the big opening event is May 21 with an evening for clients. The Lingerie Party from 6:00 p.m. to 9:00 p.m. will feature happenings choreographed by Kamel Ouali and special activities offered by the brands at their booths. The manufacturer of Lycra fibers is the store's co-sponsor for the launch event.

Copyright © 2022 FashionNetwork.com All rights reserved.