×
1 624
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Cambridge - 37.5 Hours - Full Time, Permanent
Permanent · Cambridge
ESTÉE LAUDER
Clinique - Consultant - Boots, Horsham - 36 Hours - Full Time, Permanent
Permanent · Horsham
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Southampton - 21 Hours - Part Time, Permanent
Permanent · Southampton
ESTÉE LAUDER
Clinique - Consultant - Boots, Horsham - 13 Hours - Part Time, Permanent
Permanent · Horsham
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Glasgow - 11 Hours - Part Time, Permanent
Permanent · Glasgow
SHISEIDO
Bareminerals Account Manager - Boots, Aberdeen (30 Hours)
Permanent · Aberdeen
SHISEIDO
Laura Mercier Account Manager - Fenwick, Brent Cross (37.5 Hours)
Permanent · London
SHISEIDO
Laura Mercier Account Manager - John Lewis, Kingston (37.5 Hours)
Permanent · Grand Londres
SHISEIDO
Laura Mercier Account Manager - John Lewis, Reading (37.5 Hours)
Permanent · Reading
ESTÉE LAUDER
Global Consumer Marketing Manager jo Malone London
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Fenwick, Bracknell - 24 Hours / 4 Days - Part-Time Permanent
Permanent · Bracknell
MARSHALLS
71 Retail lp Detective
Permanent · Los Angeles
LINDA FARROW
Optical Key Account Manager
Permanent · LONDON
LINDA FARROW
After Sales Executive (German And French Speaking)
Permanent · LONDON
LINDA FARROW
Trade Marketing Manager
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Boots Bracknell (37.5 Hours)
Permanent · Bracknell
SHISEIDO
Bareminerals Account Manager - Boots Stratford (37.5 Hours)
Permanent · London
SHISEIDO
Nars Business Manager - Fenwick Newcastle (37.5 Hours)
Permanent · Newcastle upon Tyne
SHISEIDO
Account Manager - Boots Hammersmith (22.5 Hours)
Permanent · London
GUCCI LIMITED
Gucci Stock Manager
Permanent · LONDON
NIKE
Purpose Marketing Manager, London
Permanent · London
NIKE
Agile Marketing Manager, London
Permanent · London
Published
Mar 22, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Foursquare launches Foursquare Analytics

Published
Mar 22, 2017

Foursquare has launched Foursquare Analytics, a new retail traffic tracking platform for brands and retailers to better understand their consumers.

Photo: Foursquare


Building on its success as a way for consumers to check in at various retail locations, Foursquare has now launched a new dashboard designed to track foot traffic at retail.

Retailers will be able to access data and sort through various consumer demographics including age, gender, and loyalty including whether they are new or returning customers. Foursquare Analytics will also be able to track where a retailer stands in comparison to its competitors in the market. With Foursquare Analytics, any retailer regardless of size can participate, a new development for Foursquare. Previously retailers had to enter into a specific agreement with Foursquare to have access to this type of data.

Foursquare CEO Jeff Glueck explained of the new product, "Oftentimes a company sets out to solve one particular problem and builds technology to do it, and then later realizes that the solution has much wider applicability. That’s what happened here."

The actual data is collected through over 100,000 location tracking points in partnership with Foursquare's existing location database. These come from partnerships including those with Snapchat and Swarm. Data is sent to Foursquare and is processed when users elect to always enable their location services.

Glueck continued to explain Foursquare Analytics saying, "We built our location tech... [and] then realized that being able to recognize when phones walk in and out of 93 million public places worldwide created an incredible data set for aggregate and anonymous analytics. It turns out, this capability can solve many business problems outside of our own."

Foursquare is famous for accurate data analysis. It gained significant credibility when it predicted foot traffic would drop 29% after Chipotle's E. coli outbreak last year. Actual numbers revealed the chain's foot traffic dropped 30%.

H&M and lifestyle brand Equinox have already signed on as early users, but the platform will remain open for any size retailer.



 

Copyright © 2021 FashionNetwork.com All rights reserved.