Fossil Group to launch wearables for eight brands in 40 countries
Fossil Group, the watch, jewellery and accessories manufacturer, has announced that eight global brands will launch wearables products with Fossil Group this year.
The brands are Chaps, Diesel, Emporio Armani, Fossil, Kate Spade New York, Michael Kors, Misfit and Skagen, and together they will launch more than 100 wearables products, which include display- and non-display watches and trackers.
The wearables will be available in 40 countries and more than 20 languages by Holiday 2016, and the offer will vary from brand to brand. Fossil Group said it will support the wearables with unique and branded apps across all brands, three product categories, and two operating systems. Its aim is to bring a fashion-first focus to the wearables industry.
"One of the distinct advantages of a fashion company over traditional consumer electronics manufacturers is our product cycle. We demonstrate remarkable speed to market, from development to launch, in order to meet the retail industry's seasonal new product deadlines," said Greg McKelvey, chief strategy and digital officer, Fossil Group. "The industry has been slow to adapt to growing consumer desires for new styles and options for wearables. With the diversity of major fashion brands we offer, customers will be delighted with the sheer volume of styles and options available when shopping for a wearable that fits their personal style."
In November 2015, Fossil Group acquired wearable technology innovator Misfit, and since then the company has increased capabilities for the development and production of the technology supporting its wearables products.
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