Fenwick to rebrand Colchester store after major refurbishment

By

Barbara Santamaria

Published
Sep 1, 2016

Fenwick-owned Williams & Griffin’s store in Colchester is set to re-open on September 15 as Fenwick Colchester, following a major £35 million refurbishment to double its sales area.

Spreading across 120,000 sq ft, the store will become the largest department store in the region. It will bring 70 new brands to Colchester to complement the current extensive brand mix. In total, the shop will offer over 600 brands.

Fenwick Colchester will feature the largest number of menswear brand under one roof in the region with 64 labels across fashion, accessories and formalwear. 15 new brands will be added to the womenswear offering, including Eileen Fisher, Joseph Ribkoff and AG Jeans.

Fenwick acquired Williams & Griffin in 2008. According to local media reports, the store in Colchester continued to trade throughout the construction phase.

‘’The heart of Colchester’s High Street is a fitting location for our eleventh store,” said Fenwick Chairman, Mark Fenwick. “Together with its inspiring design and architecture, Fenwick Colchester reflects the full strength of our branded offer across fashion, beauty and accessories alongside home and furnishings.”

Carl Milton, Managing Director of Fenwick Colchester, commented: “We are really excited about the completion of this two and a half year redevelopment, and the launch of Fenwick Colchester this September. This major redevelopment will be a great boost for the town, not only in its creation of 70 new jobs for the area, but also in providing Colchester with a more diverse shopping experience through greater choice.”

In addition to an increased fashion and accessories area, the store will feature a new 10,000 sq ft Beauty Hall offering various treatments and services. The shopping experience will be further enhanced with food and beverage offer from Carluccios and Caffé Nero.