Estee Lauder launches second Victoria Beckham collection
Victoria Beckham is expanding her makeup collection with Estee Lauder with the announcement of a second limited edition installment set to launch in September.
Beckham's website says the "The range includes new products and exclusive, signature pieces." Sneak peaks on social media showcase fall and winter color palettes and kits of eye color, lip color and bronzer in rich gold hued and black packaging.
Beckham said the collection is "Inspired by [her] favorite cities in the world" and is designed to "make women everywhere feel beautiful and confident."
The 2017 capsule follows up last year's debut collaboration between Beckham and Estee Lauder that proved successful for both brands. Beckham herself will star in the campaign in both digital and print ads. Photography was shot in New York City by Lachlan Bailey.
Stephane de La Faverie, Global Brand President, Estée Lauder said of the collaboration, "Victoria has a real understanding of what women want and has applied this to beauty in a very passionate and personal way."
Without discussing specific products, de La Faverie explained the second edition will offer an expanded assortment that features "deeper product innovation, newly curated beauty looks and dynamic digital beauty content" to connect with consumers.
The collection will become available September 1st at select retailers globally including Victoria Beckham's flagship store in London at 36 Dover Street. It will also be available online through both Estee Lauder's and Victoria Beckham's e-commerce sites.
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