×
1 853
Fashion Jobs
EUDON CHOI
Production Manager
Permanent · LONDON
TK MAXX
Loss Prevention Officer - tk Maxx Bristol
Permanent · Bristol
LONDON CONTOUR EXPERTS
Marketing Executive/Junior Manager
Permanent · LONDON
ESTÉE LAUDER
Tom Ford - Business Manager - Flannels - Fosse Park, Leicester - 37.5 Hours - Full-Time - Permanent
Permanent · Leicester
VF INTERNATIONAL
International Account Coordinator - Ftc 12 Month
Permanent · NOTTINGHAM
TIMBERLAND
Credit Controller - German Speaking - Timberland
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - Italian Speaking - The North Face
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - French Speaking - The North Face
Permanent · CALVERTON
PINKO
Supervisor
Permanent · MANCHESTER
RALPH LAUREN
Operations Manager
Permanent · Cheshire
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Edinburgh, John Lewis - 37 Hours - Full-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - House of Fraser, Maidstone - 15 Hours - Part Time, Permanent
Permanent · Maidstone
ESTÉE LAUDER
Clinique - Consultant - Boots, Princes Street, Edinburgh - 14 Hours - Part Time - Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
HUGO BOSS
Wholesale - Senior Sales Executive - Hugo Womenswear
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Edinburgh - 16 Hours - Part Time, Permanent
Permanent · Edinburgh
SHISEIDO
Marketing Director - Shiseido, Clé de Peau Beauté, Drunk Elephant
Permanent · London
Published
Oct 16, 2014
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Esprit unveils its every.day.counts brand to Amsterdam

Published
Oct 16, 2014

Esprit, start-up version, worked on the project for an urban and denim brand for several months. Christened every.day.counts, it opened the doors to its test store today.

A test store in central Amsterdam


Established in Amsterdam, the European city of denim, owing to the number of European headquarters of American brands and doubtless due to G-Star, the store covers 1,700 square feet and is located in the Kalverstraat, one of the Dutch capital's major commercial arteries.

Managed by Armin Broger, formerly of Levi’s and who joined Esprit in 2012, and Rosey Cortazzi, formerly of Nike and Levi's who has been at Esprit since 2011 working in product development, every.day.counts unveils a refined, minimalist and industrial concept akin to the Scandinavian style.


A minimalist interior


The mixed brand mostly offers basics, with its leitmotiv being modern simplicity. Next to denim and outerwear, mesh is also one of the main focuses. This universe also integrates numerous accessories for everyday life, such as earphones, phone cases and scarves. It remains to be seen whether the test will be conclusive.

At the most recent financial conference, Jose Manuel Martínez, CEO of Esprit, clearly stated that this store and its e-commerce site are to serve above all as a test and will forcibly need to be adjusted according to consumer reactions.


If other cities could welcome every.day.counts stores, such as Antwerp and Berlin, there is no doubt that the concept, given the difficult period Esprit has gone through, would quickly prove its worth.

Copyright © 2021 FashionNetwork.com All rights reserved.