May 27, 2017
Emporio Armani to introduce two fresh fragrances
May 27, 2017
Italian fashion house Emporio Armani is poised to release a new fragrance masterbrand next month, described as "olfactive embodiment of authentic modern-day love".
The dual perfume set - comprised of an eau de parfum for women and an eau de toilette for men - have each been dubbed "Because It's You" and "Stronger With You", reports WWD.
Giorgio Armani, who was involved in all parts of the fragrances' conception, called the Emporio Armani brand, born in 1981, his "favorite field for experimentation and research", and said the perfume [project] "captures two essential aspects of our time: on the one hand, the return to true, primary feelings - in this case, love; on the other hand, the increasingly close proximity between men and women, while respecting their respective identities and individuality".
The perfume bottles, also designed by Armani, have been crafted with women's and men's bodies in line, with the women's iteration is shorter and squarer than the men's, with curves meant to reflect hips, and the men's flacon, by comparison, created more with shoulders in mind. Both versions have what looks like intertwined rings - or a swirling vortex - around their necks and in the place of the "o" in "You" making up the fragrances' names.
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