Eminence has given Indian company Maxwell Industries the green light to develop, manufacture and commercialise its products in India, Nepal, Sri Lanka and Bangladesh.

Eminence 2009

With a turnover of more than €35 million, Maxwell Industries already oversees a number of brands in the region including VIP Innerwear, Frenchie, Frenchie X and Fellings VIP. The business will now produce more than 60 million articles of clothing each year.

This licence will allow Eminence to reach out into four new markets. With a turnover of €136 million and 32 million items made each year, the brand hopes that the licence agreement will allow both companies “to benefit together from this development on a continent with a strongly expanding market”.

By Jonathan Fulwell (Source: Matthieu Guinebault)