×
1 101
Fashion Jobs
LEVI'S
Mobile App Trading & Operations Manager
Permanent · London
BLACK PR
Sales Account Manager
Permanent · LONDON BOROUGH OF HACKNEY
ESTÉE LAUDER
Clinique - Consultant - Boots, Inverness - 18 Hours - Part Time, Permanent
Permanent · Inverness
RELY RECRUITMENT
Head of Finance / Finance Manager
Permanent · LONDON
LEVI'S
Performance Marketing Manager
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Bentalls, Kingston - 22.5 Hours / 4 Days - Part Time, Permanent
Permanent · Kingston upon Thames
SHISEIDO
Ecommerce Manager - Nars, Shiseido & Drunk Elephant
Permanent · London
VANS
Account Coordinator - Dutch Speaking - Vans
Permanent · NOTTINGHAM
ESTÉE LAUDER
The Estée Lauder Companies - CRM And Loyalty Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Bluewater - 25.5 Hours - Part Time, Permanent
Permanent · Dartford
ESTÉE LAUDER
Clinique - Consultant - Boots - Metro, Gateshead - 21 Hours - Part Time, Permanent
Permanent · Gateshead
ESTÉE LAUDER
Director, Global Social Marketing
Permanent · London
ESTÉE LAUDER
Tom Ford - Business Manager - John Lewis, Milton Keynes - 37.5 Hours, Days - Full Time, Permanent
Permanent · Milton Keynes
SHISEIDO
Nars Account Manager, Fenwick Bond Street (37.5 Hours)
Permanent · London
LIBERTY LTD
Sales Manager
Permanent · LONDON
LIBERTY LTD
Retail Security Officer
Permanent · LONDON
VF INTERNATIONAL
Inbound Logistics Analyst - 12 Month Ftc
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Trainer
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTÉE LAUDER
Clinique - Consultant - Boots, White City London - 35 Hours - Full Time, Permanent
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Harvey Nichols, Birmingham - 37.5 Hours / 5 Days - Full Time, Permanent
Permanent · Birmingham
ESTÉE LAUDER
Regulatory Scientist - Global Ingredients Compliance
Permanent · Petersfield
By
AFP
Published
Apr 4, 2012
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Elle Macpherson's 'Fashion TV' woos global market

By
AFP
Published
Apr 4, 2012


Elle Macpherson / Photo: Manfred Werner-Tsui
CANNES - Supermodel-turned-entrepreneur Elle Macpherson hit the French Riviera this week to promote her new reality TV show, "Fashion Star", at the MIPTV international trade fair.

The show's distributor, Electus, late Monday announced a slew of deals with TV networks from Canada to the Middle East, Korea, Australia and Latin America, mid-way through the media market which wraps up in Cannes on Wednesday.

Hosted by Macpherson, the show, which premiered two weeks ago on US network NBC, has 14 aspiring designers produce a collection that buyers from top fashion stores, Saks Fifth Avenue, Macy's and H & M, then bid to buy.

Launched in 2004, the fashion reality TV show "Project Runway" has triggered a spate of look-alike formats in which aspiring designers compete for a chance to break into the industry.

The lucrative twist in "Fashion Star" is that viewers can order the winning clothes from each episode right afterwards online, and the next day in the stores involved.

NBC's slogan for the show - "Watch it today. Wear it tomorrow" - sums up the retail concept.

"The clothes are jeans and t-shirts and leather jackets," Macpherson, who has her own successful lingerie line, told a press conference. "We're not talking ball dresses to wear to Cannes, we're talking stuff that people wear every day."

Electus' international president John Pollak said the clothes on offer sold out after the East Coast airing in the States before the West Coast show made it on the air.

The show's final winner will scoop a multi-million dollar contract to launch a clothing line stocked by three of the largest US retailers.

Copyright © 2022 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.