Eileen Fisher announces new campaign for sustainability
American designer Eileen Fisher on Thursday revealed its Vision 2020 campaign, a plan that details its efforts towards reaching a goal of 100% sustainability.
A national advertising campaign will detail the steps of the plan, which stretches over the next five years. It affects eight areas: materials, chemistry, water, carbon, conscious business practices, fair wages & benefits, worker voice, and worker & community happiness.
"To create a truly responsible supply chain, we need to scrutinize everything we do, from the field to the factory to the landfill," said Candice Reffe, Co-Creative Officer. "We need to take a hard look at what's often swept under the rug -- toxins, carbon emissions, and low worker pay, to name a few. It won't be easy. We'll need the help of our customers, our manufacturing partners, and like-minded brands. And we'll do it with two simple words: no excuses."
Among the company's promises are: using only organic cotton and linen in its clothing by 2020, swapping Tencel for rayon, and making its US operations not just carbon neutral but carbon positive. Eileen Fisher is also pledging to continue its work to reuse clothing and reduce waste with its clothing recycling program.
Eileen Fisher, established 30 years ago, prides itself on being a socially conscious company. Its clothing is sold at Eileen Fisher retail stores in the US, Canada and the UK, as well as at major department stores and on its website.
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