The world`s largest online marketplace and global e-commerce leader, announced Monday that retail apparel veteran and accomplished e-commerce entrepreneur Miriam Lahage is joining the company in the newly created role of General Manager, eBay Fashion, responsible for growing and driving innovation across the company`s multibillion-dollar fashion category.

A well-respected merchant, Lahage brings offline and e-commerce, value-oriented and luxury brand retail experience to the role. Lahage spent more than 20 years with TJX Companies, the off-price global retailer. Most recently, Lahage worked as a consultant to Natalie Massenet at NET-A-PORTER to help grow theOutnet business.

In 2007, she launched Koodos.com, the first online discount boutique for designer brands in the U.K., and then sold the site in late 2009 to E-Trader Group for an undisclosed sum.

"Miriam`s deep retail experience and entrepreneurial vision for fashion e-commerce will be a great asset to eBay as we drive shopping innovation and extend our leadership in this category," said eBay Inc. President and CEO John Donahoe.

A pair of shoes is sold every 8 seconds and a dress every 10 seconds on eBay. It has 10 million active fashion shoppers in the U.S.

Lahage said. "I`m thrilled to have the chance to lead such a dynamic business."

eBay Fashion is growing as its iPhone app. was just launched and as it has support from designers such as Narciso Rodriguez who recently launched his first online capsule collection on the site in Spring this year.

As a member of the 2010 CFDA/Vogue Fashion Fund Business Advisory Committee the company is supporting many established and emerging designers.