DVF to enhance shopping experience with mobile-first software

By

Obi Anyanwu

Published
May 31, 2017

Diane von Furstenberg announced this week that it will merge its online and offline experiences by expanding its partnership with an online customer relationship management (CRM) provider.

 
DVF began its partnership with Salesforce Commerce Cloud Store, an enterprise software company and a CRM provider, in 2011 with its Commerce Cloud Einstein software.  By utilizing the software, DVF store associates hope to better engage with customers and make predictive product recommendations based on shopping histories and interests, among other factors, as well as streamlining the management of inventory availability and receiving, returns and reporting, in-store merchandising and promotions.

"DVF is a customer-first brand and we are laser-focused on delivering the shopping experience our customers want, wherever they are," said Tom Britt, chief operating officer at Diane von Furstenberg. For the brand, the updated e-tail experience is "key to achieving our unified commerce vision." 

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DVF currently operates 148 owned and partnered stores that will utilize the new software. The women's fashion label expands its partnership with the company soon after companies Tailored Brands and J. McLaughlin partnered with Aptos to grow its retail and omnichannel experiences.

The expansion comes just months after DVF relaunched its website under the helm of Jonathan Saunders.