Draper James launches plus-size collection with Eloquii
Reese Witherspoon's Draper James has launched its first plus-size collection in partnership with e-commerce plus-size destination Eloquii. The 30-piece line offers the label's signature Southern style in extended sizing.
Draper James for Eloquii launches with a Spring collection called Escape Route. Pieces in the line include an embellished parrot dress, a stripe dress, and a check and print wrap top and skirt. A second summer drop will roll out later this year and include the label's signature magnolia print, denim separates and pieces featuring details such as shoulder ties and Southern slogans.
Eloquii Creative Director Jodi Arnold said, "When Reese and Draper James... approached us to partner, we jumped at the opportunity. We are so happy to create a timeless and playful collection with a brand that shares our core values that all women should have access to amazing fashion."
Witherspoon, creative director and co-founder of Draper James, said the decision to add a plus-size line came directly from consumer requests on social media for more inclusive sizing. She said, "We care deeply about our customers' feedback and they've consistently asked for expanded sizing."
The move to add a plus-size offering to Draper James is also in keeping with Witherspoon's focus on women's equality and inclusivity. The actress founded a production company several years ago that is centered on the goal of telling stories about strong women and creating dimensional roles that were not traditionally available to the actress.
In a past interview, Witherspoon explained her production company was designed to help women become the "authors of their stories. That means including every shape of body and all we experience with those bodies.... There’s a full expression of the female experience we have not yet seen."
Draper James for Eloquii will be offered in sizes 12 through 28. It will be sold through Eloquii stores and online. It will also be available online through Draper James, at special pop-up trunk show events at Draper James stores and through Rent the Runway. Prices range from $55 to $225.
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