×
2 939
Fashion Jobs
ESTEE LAUDER
Tom Ford Beauty - National Sales & Education Director
Permanent · Londres
ESTEE LAUDER
Clinique - Area Sales & Education Manager
Permanent · Londres
BOOHOO GROUP
Production Manager
Permanent · LEICESTER
DOROTHY PERKINS
CRM Manager
Permanent · LONDON
MULBERRY
Marketing Director
Permanent · LONDON
HARRODS
IT Business Analyst (Supply Chain)
Permanent · LONDON
HEAD OFFICE
Senior Digital Marketing Executive – Ppc, Financial Services
Permanent · LONDON
HEAD OFFICE
Senior Digital Marketing Executive – Programmatic, Financial Services
Permanent · LONDON
HEAD OFFICE
Senior Project Manager
Permanent · LONDON
HEAD OFFICE
SEO Copywriter
Permanent · LONDON
HEAD OFFICE
SEO Manager – Financial Services
Permanent · LONDON
SELFRIDGES
Sales Manager - Kids, Toys And Home
Permanent · BIRMINGHAM
URBN
Free People Assistant Visual Manager - Kings Road, London
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · KINGSTON UPON THAMES
WAITROSE
Security Partner
Permanent · COULSDON
URBN
Anthroplogie Visual Manager - Regent st, London
Permanent · LONDON
360 TALENT LONDON
Recruitment Consultant - Fashion Head Office
Permanent · LONDON
SHISEIDO
Nars Assistant Business Manager - Selfridges Exchange Sqaure (37.5 Hours)
Permanent · Manchester
LEVI'S
Ecommerce Project Manager
Permanent · London
VIVIENNE WESTWOOD
Legal Counsel
Permanent · LONDON
VIVIENNE WESTWOOD
E-Commerce Studio Operations Manager
Permanent ·
BOOHOO GROUP
Warehouse Operative
Permanent · BURNLEY
Ads
Published
Mar 8, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Draper James launches plus-size collection with Eloquii

Published
Mar 8, 2018

Reese Witherspoon's Draper James has launched its first plus-size collection in partnership with e-commerce plus-size destination Eloquii. The 30-piece line offers the label's signature Southern style in extended sizing.


Draper James for Eloquii Yellow Yoke Shift Dress - Eloquii Design, Inc.


Draper James for Eloquii launches with a Spring collection called Escape Route. Pieces in the line include an embellished parrot dress, a stripe dress, and a check and print wrap top and skirt. A second summer drop will roll out later this year and include the label's signature magnolia print, denim separates and pieces featuring details such as shoulder ties and Southern slogans.

Eloquii Creative Director Jodi Arnold said, "When Reese and Draper James... approached us to partner, we jumped at the opportunity. We are so happy to create a timeless and playful collection with a brand that shares our core values that all women should have access to amazing fashion."

Witherspoon, creative director and co-founder of Draper James, said the decision to add a plus-size line came directly from consumer requests on social media for more inclusive sizing. She said, "We care deeply about our customers' feedback and they've consistently asked for expanded sizing."

The move to add a plus-size offering to Draper James is also in keeping with Witherspoon's focus on women's equality and inclusivity. The actress founded a production company several years ago that is centered on the goal of telling stories about strong women and creating dimensional roles that were not traditionally available to the actress.

In a past interview, Witherspoon explained her production company was designed to help women become the "authors of their stories. That means including every shape of body and all we experience with those bodies.... There’s a full expression of the female experience we have not yet seen."

Draper James for Eloquii will be offered in sizes 12 through 28. It will be sold through Eloquii stores and online. It will also be available online through Draper James, at special pop-up trunk show events at Draper James stores and through Rent the Runway. Prices range from $55 to $225.
 

Copyright © 2022 FashionNetwork.com All rights reserved.