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Fashion Jobs
ARCADIA GROUP
Commercial Marketing Manager
Permanent · London
PUMA
Operations Coordinator Ecommerce
Permanent · Manchester
LAIDBACK LONDON
Social Media And E-Commerce Manager
Permanent · HARROW
SHISEIDO
Bareminerals Account Manager - Boots, Hull (30)
Permanent · Kingston upon Hull
NEW BALANCE
Associate Marketing Manager, European Key Accounts
Permanent · Warrington
ARCADIA GROUP
SEO Executive
Permanent · London
ARCADIA GROUP
HR Manager - Leeds Distribution Centre
Permanent · Leeds
SHISEIDO
Bareminerals Account Manager - Boots Clayton Square (30)
Permanent · Liverpool
SHISEIDO
Bareminerals Account Manager - Debenhams, Trafford (35)
Permanent · Stretford
SHISEIDO
Bareminerals Account Manager - Debenhams, Carlisle (22.5)
Permanent · Carlisle
ARCADIA GROUP
Environments And Release Manager
Permanent · LONDON
ARCADIA GROUP
Operations Engineering Manager - Technology
Permanent · London
SHISEIDO
Bareminerals Account Manager - Debenhams, Colchester (Maternity Cover)
Permanent · Colchester
TOPSHOP TOPMAN
Online Visual Merchandising Manager
Permanent · London
TOPMAN
Buyer (Maternity Cover)
Permanent · London
SHISEIDO
Accounts Payable Manager
Permanent · LONDON
BURTON
Senior Buyer - Tailoring - Maternity Cover
Permanent · LONDON
TOPSHOP TOPMAN
Senior Marketing Manager
Permanent · London
TJX CORPORATE
Information Technology Graduate (2021)
Permanent · WATFORD
SHISEIDO
Bareminerals Account Manager - Hoopers, Wilmslow (Maternity Cover) (37.5)
Permanent · Manchester
SHISEIDO
Bareminerals Account Manager - Debenhams, Winchester (Maternity Cover)
Permanent · Hampshire
SHISEIDO
Bareminerals Account Manager - Debenhams, Ipswich (37.5)
Permanent · Ipswich
By
AFP-Relaxnews
Published
Jun 27, 2018
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Dove unveils beauty mark for un-retouched images

By
AFP-Relaxnews
Published
Jun 27, 2018

Dove is championing the growing no-photoshop beauty movement.


Dove


The skincare giant is launching a ‘No Digital Distortion Mark' that will signal the absence of any alterations to its images from this July. The aim of the mark, according to the brand, is "to help women and girls navigate the media landscape letting them know that the image they see has not been digitally distorted to fit the ideals of what beauty is and isn't."

"Last year, we pledged to use images with zero digital distortion," said Dove Global Vice President, Sophie Galvani, in a statement. "This year, we want to go one step further and give women a tool to help them understand what is real and what isn't."

The new symbol will appear on all of Dove's branded content globally, starting with its deodorant campaigns from next month. By January next year, it will also be rolled out across the company's static imagery across print, digital and social medias.

Dove, which is known for its down-to-earth approach to beauty standards, first unveiled a 'Real Beauty Pledge' that vowed to always feature 'real women' of all ages, ethnicities and sizes in its campaigns, last year. It is not the only major brand communicating its no-photoshop stance to shoppers; earlier this year, US drugstore giant CVS announced the introduction of a ‘CVS Beauty Mark', a watermark symbol that appears on unaltered images to signify its authenticity to customers. The mark made its debut in April, as part of the retailer's first photoshop-free campaign, dubbed "Beauty in Real Life." 
 

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