Beauty and personal care brand Dove is known for its viral videos about beauty, and the latest, "Choose Beautiful," has been generating buzz since releasing on Tuesday.

In the new video, women in five cities -- San Francisco, Shanghai, Delhi, London and São Paulo -- are given the opportunity to enter a building through two entrances, marked "Beautiful" and "Average."

Most women begin by taking the "average" door, but as the video continues, more of them begin to take the "beautiful" path, and some of the women describe their reasoning and comment on their decisions.

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