Doddle to roll out click-and-collect service to all Debenhams stores

By

Barbara Santamaria

Published
Aug 28, 2018

Debenhams and Doddle are rolling out click-and-collect points across the department store’s full estate of 165 UK stores after a successful trial helped boost footfall and in-store spending at Debenhams locations.

The click-and-collect service will allow UK shoppers to collect and return parcels from over 50 Doddle retail partners, including Asos, Amazon and Missguided at any Debenhams stores. It will be fully operational by spring 2019, said the retailer.

For Debenhams, the partnership is part of a wider effort to offer an improved in-store experience and lure customers back to its stores. A trial carried out at 50 stores saw over 150,000 people use the service, and 30% of those customers made incremental in-store purchases with an average basket value of £25. Additionally, 40% of tracked transactions were made by individuals who had never purchased in a Debenhams store before.

“Thanks to this ground-breaking partnership, customers now have the convenience of being able to collect and return their online shopping from over 50 retailers from Debenhams at the same time as discovering our re-imagined shopping experience,” said Ross Clemmow, managing director of retail, food, digital and events at Debenhams.

“Partnering with Doddle was the natural choice. Their leading tech allows us to offer a seamless Click & Collect service whilst their focus on customer service aligned perfectly with ours. The fact that the partnership has driven six figure parcel volumes within the first few months of trial provides testimony to the fact that together we’re providing a service UK consumers really value.”

Doodle said the partnership demonstrates the potential click-and-collect has to boost the UK high street.

“This partnership is the ultimate win-win," said Tim Robinson, CEO of Doddle. "It enables us to offer the convenience led UK omni-channel shopper an ever-greater number of high profile, convenient and trusted locations to collect and return parcels at and enables Debenhams to attract a high spending new demographic into its stores.

“The conversion of that footfall into such meaningful sales during the trial period demonstrates the crucial role Click & Collect services like ours can play during this critical time for the UK high street.”