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Translated by
Erin Floyd
Published
Feb 22, 2017
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Dior puts an end to Nike collaboration rumours

Translated by
Erin Floyd
Published
Feb 22, 2017

The French fashion house announced via a press release that it has no plans for a collaboration with Nike. The development comes after Dior Homme creative director Kris Van Assche published – and then deleted – a visual of the French couture label’s name above the Nike tick.


Dior Homme show,Autumn/ Winter 2017 - PixelFormula


 Gossip on the potential collaboration then spread to social media, with fans of both labels hoping that the post was an indicator of an eventual co-branded collection, in the same style as the Instagram announcement of the Supreme and Louis Vuitton collaboration.

The incident is a potent reminder of the importannce and scope of social media posts by creative directors and other fashion label employees – even a lighthearted parody can fuel intense speculation and end up necessitating official comment.
 

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