Dior opens beauty store at Westfield World Trade Center
Dior this month opened its first cosmetics boutique in New York City at Westfield World Trade Center.
The 650-square-foot store features large video screens inspired by a backstage fashion show environment and carries the full range of Dior Cosmetics products including the newly launched Rouge Dior line and Backstage Pros line, as well as Dior fragrances like J’adore, Dior Homme and Sauvage.
In October, Dior launched the ‘Dior: The Art of Color’ book that celebrates the 50 years of Dior cosmetics through the eyes and voice of Peter Phillips, Creative and Image Director for Dior make-up, and icons Tyen and Serge Lutens.
The new store joins three additional Dior Cosmetics boutiques in the US in Dallas at Highland Park Village, at The Forum at Caesar’s Palace in Las Vegas, and at Valley Fair Mall in San Jose.
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