×
1 867
Fashion Jobs
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTÉE LAUDER
Clinique - Consultant - Boots, Trafford - 15 Hours - Part Time, Permanent
Permanent · Manchester
FOOT LOCKER
Community Marketing Manager
Permanent · London
VF INTERNATIONAL
UK Retail - IT Senior Service Delivery Analyst
Permanent · NOTTINGHAM
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
EUDON CHOI
Production Manager
Permanent · LONDON
TK MAXX
Loss Prevention Officer - tk Maxx Bristol
Permanent · Bristol
LONDON CONTOUR EXPERTS
Marketing Executive/Junior Manager
Permanent · LONDON
ESTÉE LAUDER
Tom Ford - Business Manager - Flannels - Fosse Park, Leicester - 37.5 Hours - Full-Time - Permanent
Permanent · Leicester
VF INTERNATIONAL
International Account Coordinator - Ftc 12 Month
Permanent · NOTTINGHAM
TIMBERLAND
Credit Controller - German Speaking - Timberland
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - Italian Speaking - The North Face
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - French Speaking - The North Face
Permanent · CALVERTON
PINKO
Supervisor
Permanent · MANCHESTER
RALPH LAUREN
Operations Manager
Permanent · Cheshire
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Edinburgh, John Lewis - 37 Hours - Full-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - House of Fraser, Maidstone - 15 Hours - Part Time, Permanent
Permanent · Maidstone
Published
Oct 27, 2016
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Diesel opens “home-inspired” flagship in London

Published
Oct 27, 2016

Diesel has unveiled what it describes as a “game-changing” new retail concept on London’s Brompton Road.


The new store is based on a 'home' theme - Diesel


The new flagship, not far from key destination stores Harrods and Harvey Nichols, is a two-storey location covering 230 m². It is a collaboration between Japanese architecture firm Wonderwall and Diesel’s artistic director Nicola Formichetti.

The company said that Wonderwall, which is led by Masamichi Katayama, specialises in “creating cutting edge design concepts, which pay respect to conventional and traditional design philosophies.”

The new store reflects this with the idea of a home-inspired space serving as a backdrop for the brand’s extensive men’s and womenswear offerings.

A stainless steel and glass installation, which Diesel said reflects its “innovative and progressive approach,” is the focal point of the flagship.

Customers arrive at the store to find menswear and womenswear collections in a hallway punctuated with industrial steel fixtures. The back of the space leads to female denim with jeans merchandised alongside Persian-style rugs and antique-look furniture from the brand’s interiors line, Diesel Living.

The basement floor comprises a wine cellar-inspired space housing the brand’s mens' denim offering.

The company has integrated technology into the new concept with high definition screens and a cement mortar facade designed to accelerate the air's natural oxidation in order to minimise air pollution.

The opening follows the brand concept store debut on Madison Avenue in New York last year. It opens two decades after the brand first became available in Britain and comes with UK exclusives including leather jackets in shades that echo the brand’s Italian heritage, and metallic shearling coats.

Copyright © 2021 FashionNetwork.com All rights reserved.