×
540
Fashion Jobs
HAYS RECRUIMENT
Merchandising Manager - Growing Jewellery Brand
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Ecommerce Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Sales Supervisor
Permanent · LONDON
TOO FACED
Too Faced Business Manager, Boots - Oxford
Permanent · OXFORD
TOO FACED
Too Faced Business Manager - Boots, Leeds Trinity
Permanent · LEEDS
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
360 RESOURCING
Account Manager
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
HAYS RETAIL
Retail Operations Manager
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CAMBERLEY
NEXT RETAIL LTD
Warehouse Administrator
Permanent · DONCASTER
HAYS RECRUIMENT
E-Commerce Manager
Permanent · LONDON
HAYS RECRUIMENT
Eyewear Account Manager South London
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CARDIFF
NEXT RETAIL LTD
Sales Coordinator - Permanent
Permanent · LONDON
360 RESOURCING
Head Office Recruitment Consultant - Fashion Retail
Permanent · LONDON
360 RESOURCING
Temps Controller / Temps Recruitment Consultant - Fashion Retail
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Production Manager-Shoes & Slg-Luxury- London Salary up to £70k
Permanent · LONDON
DEPLOY LONDON
International Sales & Marketing Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Digital Marketing Manager
Permanent · LONDON
Advertisements

Desigual sees first half revenue tumble 14.5%

Translated by
Barbara Santamaria
Published
today Jul 26, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Spanish clothing brand Desigual, known for its patchwork designs, has ended the first half of the year with revenue of 323 million euros, down 14.5% on the same period in 2017.

Miranda Makaroff x Desigual - Desigual


According to the company backed by Eurazeo, the results are “due to sales weakening in the markets where it operates”, a downward trend that had already appeared in the previous year, as well as the launch of a new strategy that involved reviewing the product and store estate and building a new brand image.

The transformation and restructuring plan was kicked off three years ago and is expected to complete by 2020. A crucial part of this strategy is the review of the store portfolio, which has led to the closure of 50 Desigual stores around the world. The company founded by Swiss entrepreneur Thomas Mayer had 500 locations by the end of the first half of 2018, compared to 552 in 2015.

Also part of the 2020 strategy is the brand’s e-commerce platform, with the company trying to boost its online channel to offer a better and more integrated customer experience. In this effort, its latest capsule collection with Christian Lacroix launched exclusively online. As for its expansion, Latin America has emerged as a priority market after reporting “positive numbers”, the brand said.

Founded in Barcelona in 1984, Desigual currently has a presence in 100 countries across eight product categories, including women’s men’s and childrenswear, accessories, footwear, living, sportswear and beauty. The company has seen its sales continue to fall since Eurazeo acquired a 7.4% stake in the business in 2014.

Copyright © 2020 FashionNetwork.com All rights reserved.