×
1 846
Fashion Jobs
TK MAXX
Loss Prevention Officer - tk Maxx Bristol
Permanent · Bristol
LONDON CONTOUR EXPERTS
Marketing Executive/Junior Manager
Permanent · LONDON
ESTÉE LAUDER
Tom Ford - Business Manager - Flannels - Fosse Park, Leicester - 37.5 Hours - Full-Time - Permanent
Permanent · Leicester
VF INTERNATIONAL
International Account Coordinator - Ftc 12 Month
Permanent · NOTTINGHAM
TIMBERLAND
Credit Controller - German Speaking - Timberland
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - Italian Speaking - The North Face
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - French Speaking - The North Face
Permanent · CALVERTON
PINKO
Supervisor
Permanent · MANCHESTER
RALPH LAUREN
Operations Manager
Permanent · Cheshire
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Edinburgh, John Lewis - 37 Hours - Full-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - House of Fraser, Maidstone - 15 Hours - Part Time, Permanent
Permanent · Maidstone
ESTÉE LAUDER
Clinique - Consultant - Boots, Princes Street, Edinburgh - 14 Hours - Part Time - Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
HUGO BOSS
Wholesale - Senior Sales Executive - Hugo Womenswear
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Edinburgh - 16 Hours - Part Time, Permanent
Permanent · Edinburgh
SHISEIDO
Marketing Director - Shiseido, Clé de Peau Beauté, Drunk Elephant
Permanent · London
REISS
Buying Admin Assistant
Permanent · LONDON
Advertisements
Translated by
Barbara Santamaria
Published
Jul 26, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Desigual sees first half revenue tumble 14.5%

Translated by
Barbara Santamaria
Published
Jul 26, 2018

Spanish clothing brand Desigual, known for its patchwork designs, has ended the first half of the year with revenue of 323 million euros, down 14.5% on the same period in 2017.

Miranda Makaroff x Desigual - Desigual


According to the company backed by Eurazeo, the results are “due to sales weakening in the markets where it operates”, a downward trend that had already appeared in the previous year, as well as the launch of a new strategy that involved reviewing the product and store estate and building a new brand image.

The transformation and restructuring plan was kicked off three years ago and is expected to complete by 2020. A crucial part of this strategy is the review of the store portfolio, which has led to the closure of 50 Desigual stores around the world. The company founded by Swiss entrepreneur Thomas Mayer had 500 locations by the end of the first half of 2018, compared to 552 in 2015.

Also part of the 2020 strategy is the brand’s e-commerce platform, with the company trying to boost its online channel to offer a better and more integrated customer experience. In this effort, its latest capsule collection with Christian Lacroix launched exclusively online. As for its expansion, Latin America has emerged as a priority market after reporting “positive numbers”, the brand said.

Founded in Barcelona in 1984, Desigual currently has a presence in 100 countries across eight product categories, including women’s men’s and childrenswear, accessories, footwear, living, sportswear and beauty. The company has seen its sales continue to fall since Eurazeo acquired a 7.4% stake in the business in 2014.

Copyright © 2021 FashionNetwork.com All rights reserved.