Denim & Supply Ralph Lauren opens its largest European store in Hamburg

By

Olivier Guyot

Published
Mar 30, 2015

Ralph Lauren Denim & Supply has opened a location in Hamburg - its second in Germany, and its largest in Europe, covering 2,800 square feet in the historic Levantehaus building.

The space showcases men’s and women’s collections, combining vintage denim with a bohemian spirit, as well as accessories and premium products. The interior features distressed wood flooring, brick walls painted white and numerous spotlights hanging from the ceiling. The post-industrial loft is reinforced with black metal cabinets, metallic wardrobes and tables and desks straight out of old production facilities.

Denim & Supply now has 19 stores worldwide and 20 corners in department stores. In France, where Nassib Hawat has overseen its sales department over the past six months, plans for an opening in Bordeaux in partnership with Philippe Bouloux (Blue Box, Teddy Smith...) are on track for this year.