Deckers: sales up 14.5% for 2014/2015 fiscal year
Things are looking good for Deckers. For its fourth quarter ending March 31, 2015, the US company saw its sales up 15.6% at 340.6 million dollars. The growth was nevertheless attenuated by currency effects, since sales of Ugg and Teva’s parent company were up by 19% at constant currency.
For the entirety of its fiscal year, Deckers recorded 1.81 billion dollars in turnover, up 14.5%. The gross margin of the company, which has just announced the acquisition of the footwear brand Koolaburra, increased from 47.7% to 48.3%, while its net profit amounted to 221 million dollars, as compared to 141 million dollars one year earlier.
Its strong performance can largely be explained by the repositioning of Ugg. Known for its fur boots, the brand’s product range has been diversified so that it can be successful throughout the seasons. Ugg sales thus rose over the course of the year by 12.6% to $ 1.49 billion, representing over three quarters of the group’s sales.
As for Teva, on the contrary, its range has been focused on its flagship product: the sports sandal. The result: the brand’s sales have jumped by 13.5% to 126.7 million dollars.
With sales up 13.1% to 114.7 million dollars, the lifestyle repositioning of Sanuk seems to be working. Originally presented as a men's surfing brand, Sanuk has over time developed, for example, women's yoga products.
Deckers’ other brands saw their sales grow, meanwhile, by 69.5% to 82.4 million dollars, led in particular by Hoka One One.
Deckers’ wholesale network saw sales up 12.9% at 1.2 billion dollars. Its retail network, on the other hand, generated sales of 984.3 million dollars, up 12%. Online sales were up 28.4% to 233.1 million dollars, boosted in particular by Asia.
During the fiscal period, the US group’s domestic sales reached 1.16 billion dollars, up 10.2%. Having taken its German distribution into its own hands, Deckers’ international sales amounted to 670 million dollars, up 26.6%.
During its 2016 fiscal year, Deckers expects a turnover of 2.01 billion dollars, or a 10.5% increase.
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