Oct 31, 2017
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Debenhams unveils new mobile site

Oct 31, 2017

As mobile shopping continues to rise, Debenhams has invested in a brand new platform that is two times faster than the previous one, making shopping easier and less frustrating for consumers.


The British retailer said the speed of its new mobile site is an important progress, as fast browsing and page load speed lead  directly to revenue growth, now that mobile has become the fastest growing shopping channel around the world.

Ross Clemmow, Managing Director Retail, Digital, Food & Events at Debenhams, said: “We have seen unprecedented growth in mobile in the last two years. Research shows that 50% of UK online retail sales are now made through mobile devices (smartphones and tablets). We know customers get frustrated by a slow site, even more so on mobile, with as many as 70% admitting they would leave a site if it loaded slowly.

“The new site will transform our customer’s experience of shopping with Debenhams on their mobiles. We now have technology that not only delivers a better, faster experience but allows us to keep pace with shoppers expectations’ whilst on the move.”

The new site, built on Mobify, took less than four months to develop. While it has an app-like appearance, the new site is not an app and customers are not required to download or install any software to access it. This means Debenhams can convert a larger part of its mobile web audience as it does not require an extra step.

The investment is part of Debenhams’ multichannel transformation with new CEO Sergio Bucher leading the way for a new era for the British retailer.

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